References

Bellani, Carolina. 2019. “Predictive Churn Models in Vehicle Insurance.” PhD thesis, Universidade Nova de Lisboa.
Binder, and Schumacher. 2008. “Allowing for Mandatory Covariates in Boosting Estimation of Sparse High-Dimensional Survival Models.” BMC Bioinformatics 9(14).
Blattberg, and Deighton. 1996. “Manage Marketing by the Customer Equity Test.” Harvard Business Review, 136–44.
Bley, Ng, and Jordan. 2003. “Latent Dirichlet Allocation.” Journal of Machine Learning Research 36.
Borle, Sharad, and Siddharth S. Singh. 2008. “Customer Lifetime Value Measurement.” Management Science 54(1): 110–12.
Bousquet, Alain. 2021. “Gestion Optimale de Portefeuilles de Brevets.”
Cameron, A. Colin, and Pravin K. Trivedi. 2005. Microeconometrics: Methods and Applications. Edited by Cambridge University Press.
Capon, and Glazer. 1987. “Marketing and Technology: A Strategic Alignment.” Journal of Marketing 51: 1–14.
Day, G. 1977. “Diagnosing the Product Portfolio.” Journal of Marketing 41: 29–38.
Fader, and al. 2005. “"Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD.” Management Science 24(2): 275–84.
Gupta, Hanssens, and Donald Hardie. 2006. “Modeling Customer Lifetime Value.” Journal of Service Research 9(2): 139–55.
Gupta, and Donald R. Lehmann. 2003. “Customers as Assets.” Journal of Interactive Marketing 17(1): 9–24.
Harrell, Frank. 1984. Regression Modeling Strategies : With Applications to Linear Models, Logistic and Ordinal Regression, and Survival Analysis. Edited by Springer.
Homburg, Christian, Viviana V. Steiner, and Dirk Totzek. 2009. “Managing Dynamics in a Customer Portfolio.” Journal of Marketing 73(5): 70–89. https://doi.org/ 10.1509/jmkg.73.5.70.
Ishwaran, Hemant, and al. 2011. “Random Survival Forests for High-Dimensional Data.” https://onlinelibrary.wiley.com/doi/10.1002/sam.10103.
Ishwaran, H., U. B. Kogalur, E. H. Blackstone, and M. S. Lauer. 2008. “Random Survival Forests.” Ann. Appl. Statist. 2 (3): 841–60. https://arXiv.org/abs/0811.1645v1.
Jackson, Christopher. 2016. flexsurv: A Platform for Parametric Survival Modeling in R.” Journal of Statistical Software 70 (8): 1–33. https://doi.org/10.18637/jss.v070.i08.
Lê, Sébastien, Julie Josse, and François Husson. 2008. FactoMineR: A Package for Multivariate Analysis.” Journal of Statistical Software 25 (1): 1–18. https://doi.org/10.18637/jss.v025.i01.
LeBlanc, M., and J. Crowley. 1993. “Survival Trees by Goodness of Split.” Journal of the American Statistical Association 88: 457–67.
Liu, Weinan. 2019. “Inclusive Underwriting: The Case of Cardiovascular Risk Calculator.” PhD thesis, ENSAE ParisTech.
Markowitz, H. 1952. “Portfolio Selection.” Journal of Finance 7(1): 71–91.
Pérez Marín, A. María. 2006. “Survival Methods for the Analysis of Customer Lifetime Duration in Insurance.” PhD thesis.
Reinartz, and Kumar. 2003. “The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration.” Journal of Marketing 67(1): 77–99.
Scholler, Julie. 2020. M1 Analyse de Données Exploratoire - Classification Non Supervisée. Université de Tours. https://juliescholler.gitlab.io/publication/m1ade-2021/M1-AnaExpl-ClassifNonSup-etu.pdf.
———. 2021a. M1 Analyse de Données Exploratoire - ACM. Université de Tours. https://juliescholler.gitlab.io/publication/m1ade-2021/M1-AnaExpl-ACM.pdf.
———. 2021b. M1 Data Mining - Decision Trees. Université de Tours. https://juliescholler.gitlab.io/files/M1/2021/M1-CM-decision_tree.html.
Segal, Mark Robert. 1988. “Regression Trees for Censored Data.” Biometrics 44(1): 35–47.
Slof, Frasincar, and Matsiiako. 2021. “A Competing Risks Model Based on Latent Dirichlet Allocation for Predicting Churn Reasons.” Decision Support Systems 146.
Terry M. Therneau, and Patricia M. Grambsch. 2000. Modeling Survival Data: Extending the Cox Model. New York: Springer.
Thakur, Ramendra, and Letty Workman. 2016. “Customer Portfolio Management (CPM) for Improved Customer Relationship Management (CRM): Are Your Customers Platinum, Gold, Silver, or Bronze?” Journal of Business Research 69: 4095–4102.
Wind, Y., and V. Mahajan. 1981. “Designing Product and Business Portfolios.” Harvard Business Review 59(1): 155–65.